That’s where Novum LIVE come in. Working alongside you, your stakeholders, and your marketing and communications teams, we create fan zones that not only  more than entertain, they engage.  

We tailor every fan zone to align with the specific needs and strategic goals of your event. Whether its athlete meet-and-greets, interactive experiences, skill challenges, or immersive AR activations, each element is purposefully designed to resonate with your audience and elevate the overall experience. Engagement activities are carefully crafted to highlight key skills, while dynamic content and energising activations are integrated to maintain momentum and keep fans fully engaged. Every touchpoint is aligned with your broader objectives, whether it’s increasing participation, growing your audience, or enriching the event experience. 

Every detail is considered to maximise impact. We integrate visuals, live entertainment, sponsor activations, and digital experiences in ways that enhance fan engagement and reflect the spirit of your sport. Our approach ensures your fan zone is more than just a space, it becomes a strategic part of your event, reinforcing your long-term vision and connecting with fans in meaningful ways. 

Novum LIVE brings this vision to life. With strategy, creativity, and precision, we transform fan zones into a central part of the event, creating experiences that strengthen fan connections, provide real value, and contribute to the lasting legacy of your sport.