Novum Live Sport Strategy & Creative

STRATEGY & CREATIVE

Your sport deserves to be felt, not just watched. Every match, every moment, every detail should ignite passion; on the field, in the stands, and across every platform. Novum LIVE helps you transform your sport into an unforgettable experience by crafting a presentation strategy that drives fan engagement, fuels participation, and builds lasting loyalty. We design immersive fan experiences that energise both athletes and spectators, from interactive stadium moments to digital activations that keep fans engaged at every touchpoint. 

We align your strategy with your objectives, collaborating with key partners to understand your goals and develop a strategy that brings them to life. Through creative innovation, we ensure every aspect of your presentation reinforces your broader objectives. By merging creativity with purpose, we craft seamless experiences that strengthen connections with your audience before, during, and after the game.  

Every activation has a purpose. From AR fan zones to interactive second-screen experiences and tailored broadcast content, we ensure every moment strengthens the identity of your sport and drives meaningful engagement. Our approach combines creative thinking with data-driven insights, optimising every touchpoint to turn spectators into loyal supporters and inspire grassroots participation. 

Long-term success begins with how you present your sport today. We don’t focus on short-term impact alone; we help you build a strategic framework for sustained growth. Every game becomes an opportunity to inspire, unite, and expand your sport’s reach, ensuring that every fan experience contributes to lasting loyalty and a legacy of support.